The Ultimate Guide to a Marketing Framework
For Small Business, Startups and Entrepreneurs
Marketing your local business is different than marketing, an online software company. There are many local considerations, content and directory sites that can make or break your small business marketing efforts. In this guide we break down the key elements and show you exactly how to make the most of our marketing framework, so you can take your small business or startup to the next level.
Step 1 - STRATEGY
Strategy first, is a well worn concept, but many startups and small business get carried away with some early wins and then loose their way. Carving out a clear strategy, albeit, flexible and constantly challenged, provides the backbone and pathway for all future decisions. Without a solid strategy, doubt and uncertainty will prevail.
Step 2 - CONTENT MARKETING
Content is the core of inbound marketing, which has evolved from your simple blog to a great deal more. Content is the basis for explaining to your audience what it is that you do and how you go about it. Content not only drives your business strategy, it also engages your followers, builds trust and drives traffic to your website.
Step 3 - CUSTOMER JOURNEY
The way people buy today has changed dramatically over time,. There are now so many choices and endless amounts of information, placing additional importance around the customers journey. Designing content that helps to move your prospect along the journey, from awareness to purchase and beyond, means you really need to know your customer.
Step 4 - LEAD GENERATION
Generating quality leads from your content is known as inbound marketing. By providing your audience with information, tools and advice, you begin to attract the interest and eventual interaction from your target market. Combining an offer or content upgrade in exchange for some contact details, will provide the basis for a lead.
Step 5 - LEAD NURTURING
Nurturing the marketing qualified lead(MQL) through to a sales qualified lead(SQL) means you have moved the prospect further down the customer journey path from awareness and interest to engagement. In today’s marketing world smart companies are tapping powerful nurturing tools and technology to help their prospects get to know, like, and trust them.
Step 6 - ONLINE PRESENCE
There are many moving parts involved in marketing and the online elements increase in importance with each passing day. However, creating your online presence can be a daunting experience, there is so much to know. The key is to understand which components are going to drive your business without wasting time and money
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